Development of a software provider's new website
Sirch Solutions Website
The User Problem
The existing website was considered too corporate, vague and overstuffed with sales jargon. It was also suffering from chronic user drop off as no user research, journey or experience had been applied.
The client felt they needed a contemporary, less corporate feel for their new website. They wanted an offering that would appeal to a younger, smarter demographic that was jargon-free and easy to navigate.
The Solution
Following qualitative user research, I based the re-design on the archetypes of 'The Hero' and 'The Sage' in order to emphasise wisdom, experience and support. I also refreshed the visuals to reflect a more contemporary aesthetic, I removed stock images, created illustrated visuals and re-wrote the copy. The resulting user journey is free from pain and frictionless, and the subsequent user testing and analytics have shown a tremendous reduction in bounce rates and the high exit points have been removed. Sirch Solutions are very happy with the end result and the site is live at www.sirchsolutions.com
My Role
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Perform user interviews and create user personas
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Analyse previous website performance analytics and recommend and implement corrective actions
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Communicate with Product Owners, gathering clear business requirements and delivering designs on time
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Generate visual designs, wireframes, interactive prototypes and hi-fidelity visual UI mock ups
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Participate in usability studies and testing (component and split testing, heatmapping etc.)
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Conduct stakeholder reviews and presentations
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Work directly with development team to ensure accurate design implementation
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Work within an agile software development process, assisting and supporting scrum teams
Below are images of the process including original wireframes, XD art-boards with interactivity wires and final version.
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Kelly Bolderson
Managing Director
Glamorgan Telecom Limited
Great Professionalism
From the first communication, I felt I had the made the right decision. Our needs were understood and managed with great professionalism (even when we kept changing our minds). With help from Russell, we ended up rebranding our whole company image. The website is clear and concise, and we are all very happy with the end result. We have already seen an increase in the awareness of our website, and the contact made by both new and existing customers. I would recommend the company to other businesses without hesitation. Thanks.
Morgan Stevens
Operations Director
Newport Transport Limited
What an improvement!
We now have a great looking, easy to use and informative website, with a popular online shop that is helping to drive all units of our business forward. Our thanks go to Russ and his team for their work, creativity and passion on this project.
Christine Taylor
Finance Director
Bush Healthcare Limited
Vision, imagination and an excellent standard of work
Creative Director Russell Chambers has vision and imagination and attains an excellent standard of work. He has been able to work alongside and in conjunction with our staff to ensure that the desired result for each project is achieved first time, keeping projects within budget and on schedule. Many thanks, looking forward to our next project in the next couple of weeks.